SEO Copywriting Tips

Every website owner and blogger must eventually learn how to approach SEO copywriting effectively. It isn't enough to simply write content and toss in your keywords here and there. You need to write so that your visitors don't see the keywords but the search engines read them loud and clear.

Every website owner and blogger must eventually learn how to approach SEO copywriting effectively. It isn't enough to simply write content and toss in your keywords here and there. You need to write so that your visitors don't see the keywords but the search engines read them loud and clear. This may seem simple, but if you aren't a natural writer at heart it can be more difficult than you imagine.

Take a few basic SEO copywriting tips to get started on the right track:


Write your first draft incorporating the keywords wherever they fit naturally. Do not force them and do not think about how many times you are using them. You can then check the keyword density and find other natural places to add them in to reach your desired keyword density. Just make sure they always feel very natural.

You don't need super high keyword densities to get the attention of search engines today. Cramming them in is actually a way to get pegged as a spammer.

Do things a little differently than what you see already out there for your chosen keywords. You can take one keyword from many different angles so get creative and give your readers something different than what they will find on every other website targeting the same keyword.

Headings and subheadings are very important in SEO. Make sure to get your keywords in there as much as possible.

Only use keywords that are relevant to the topic of a specific article or piece of website content. Many keywords relevant to your niche or overall website will not fit on every page of the site. Don't force it just to improve the density on your site overall.


Effective SEO copywriting starts with keyword research. You have to know what words to use in your text before you get started writing.