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SEO Plugins: Your Silent Partner for On-Site Optimization

You can't operate a successful website or blog today without proper search engine optimization, or SEO. Many are focusing heavily on off-site SEO so they can boost the rank of their site and draw in targeted traffic simultaneously. This is effective, but you cannot skimp on the on-site SEO or your site will be unprepared for the traffic when it comes. That is where SEO plugins become effective.

You can't operate a successful website or blog today without proper search engine optimization, or SEO. Many are focusing heavily on off-site SEO so they can boost the rank of their site and draw in targeted traffic simultaneously. This is effective, but you cannot skimp on the on-site SEO or your site will be unprepared for the traffic when it comes. That is where SEO plugins become effective.

You can think of SEO plugins as your silent partners when it comes to on-site SEO. These plugins patrol your website and make sure all of your headlines are properly optimized while overseeing the creation of well optimized page titles. This is done so your website speaks to the search engines more efficiently without affecting the readability and entertainment level of the site for human visitors.

The most popular SEO plugins are designed to work with WordPress. There are different plugins available and some will be more helpful than others. it is important to consider the exact features of the plugins you consider using. You can see what the plugin is designed to do for your site then make sure any WordPress theme you may have already purchased doesn't include those features already.

Some WordPress theme designers are using SEO features to automatically give your websites and blogs a head start with on-site SEO. Others are just designed for aesthetics and will need SEO plugins to help with proper optimization. You can determine if you need a plugin by comparing features already offered on your site or theme with the features of popular plugins.

If you aren't an SEO whizz and your website or blog wasn't designed with SEO in mind, then SEO plugins can give you a head start optimizing your site for the search engines as well as human visitors.

What All SEO Techniques Have in Common

There are a lot of different SEO techniques floating around today. Some require more of a time commitment while others require a bit of a financial investment. What they all have in common is the need for top notch keyword research. If you skip this one vital element of search engine optimization, you will never get the search engine attention you deserve and you will struggle to bring members of your targeted market to your site.

It doesn't matter whether you operate a website or a blog or if you are selling products online or just create information sites to collect Adsense earnings. If you need to bring traffic to your site and want to be listed highly on search engine results pages, you have to learn how to perform efficient keyword research. This is the starting point no matter which SEO techniques you employ.

Here are some basic keyword research tools that should apply no matter what SEO techniques you choose to work with:

Your keywords must be tightly related to the subject of your website. You have to connect your keywords to the search terms members of your target audience are using to search for information online.

The keywords with the most searches each month are of course the most attractive, but they also come with the most competition from established websites and blogs. You may do better to dominate less competitive keywords that are still related to your website than to compete with the others.

On-site SEO is just as important as off-site SEO. Off-site efforts drive visitors to your site but it is the on-site SEO that talks to the search engines so they know what you have to offer.

Get creative with keyword research. Work with keywords that are highly focused to different areas of your subject matter. The more specific you get the more you can attract members of your targeted market.

Basic SEO Copywriting Tips

Every website owner and blogger must eventually learn how to approach SEO copywriting effectively. It isn't enough to simply write content and toss in your keywords here and there. You need to write so that your visitors don't see the keywords but the search engines read them loud and clear. This may seem simple, but if you aren't a natural writer at heart it can be more difficult than you imagine.

Take a few basic SEO copywriting tips to get started on the right track:

Write your first draft incorporating the keywords wherever they fit naturally. Do not force them and do not think about how many times you are using them. You can then check the keyword density and find other natural places to add them in to reach your desired keyword density. Just make sure they always feel very natural.

You don't need super high keyword densities to get the attention of search engines today. Cramming them in is actually a way to get pegged as a spammer.

Do things a little differently than what you see already out there for your chosen keywords. You can take one keyword from many different angles so get creative and give your readers something different than what they will find on every other website targeting the same keyword.

Headings and subheadings are very important in SEO. Make sure to get your keywords in there as much as possible.

Only use keywords that are relevant to the topic of a specific article or piece of website content. Many keywords relevant to your niche or overall website will not fit on every page of the site. Don't force it just to improve the density on your site overall.

Effective SEO copywriting starts with keyword research. You have to know what words to use in your text before you get started writing.

Is an SEO Career Right for You?

An SEO career is enticing to many people because it allows you to work from home and has the potential for earning a respectable income if not well above respectable. There are definitely some perks that come with the job, but this still is not the right career field for everyone.

Keeping Up with the Times

Keeping up with the many changes that are always happening in the SEO world is a requirement for anyone with an SEO career. If something changes or a new rule is put in place and you are unaware of it, all of your clients can be affected in the end. Your reputation as a professional rests on constantly being plugged into the changes of the industry.

Communication Skills

With an SEO career you have to work with others. The catch here is that many of those others have no clue what SEO is or how it really works. It isn't as easy as many think to please a website owner who wants to be first page on all of the SERPs in a matter of hours or days. It isn't easy to tell others why SEO has to be kept up over time even if those amazing results are achieved right up front.  You have to work well with others and you have to transfer your knowledge into understandable terms others can pick up.

SEO in the Future

Before you start chasing an SEO career, think about the future of the SEO business. Many people believe that SEO as we know it today will be nonexistent in the future while others believe it will always be around. No one really knows since the world of ecommerce, marketing and optimization is changing and advancing so rapidly.

It may be a smart move to go for an SEO career while offering web design and other services. If you can do it all from setting up a functional, attractive website to optimizing it effectively, you could find yourself in more demand.

How to Get an SEO Education

If you are interested in making search engine optimization your career, you will have to invest in an SEO education. This field requires extensive working knowledge of all components of on-site and off-site optimization. You have to keep up with changes over time while understanding the historical roots of the industry. If you don't know everything that you should know, you cannot effectively optimize a site and get results for your customers.

Seo is a very results-oriented business. If you are hired to optimize a blog and you fail to get your clients ranked higher or listed higher in the SERPs, they are not likely to come back and hire you to optimize their websites. They will go with someone else who has more extensive SEO education and is able to get better results.

Getting that SEO education is the only way to ensure long term success in this business. That said, you don't necessarily need to spend the next four years sitting in a classroom learning about SEO. By the time you finished the online world would be dramatically different than it is today!

You can get your basic SEO education by reading online and learning all the basics of optimizing a set and writing optimized web content and marketing articles. To learn the more advanced SEO skills required to call yourself a professional, you can take online courses and hang out in online forums active with SEO professionals.

By spending time in those forums listening and studying the professionals and taking a good SEO course or two online, you will have the knowledge needed to start taking clients. This is how you get started doing SEO for yourself on a freelance basis.

If you want to work for a company as an in-house SEO consultant or employee, then you should go with a more formal SEO education that will give you a degree to prove you really know your stuff. Freelancing while you study will give you the experience needed to get that type of SEO job.

3 Strategies for Learning SEO

If you are interested in learning SEO, there are a few ways to pick up some free knowledge online:

1. Hang out in online forums where SEO experts tend to flock.

Find online forums and groups that discuss SEO and web design and become an active member. Ask questions of others and read all of the responses and threads. Pay attention to topics that come up over and over and topics that seem to generate heated debates. If you don't understand something mentioned in these forums look that topic up online and learn more about it.

This is a good way to start learning SEO. If you are signing up for formal SEO training, you can always use these forums as a resource to get questions answered as your knowledge progresses.

2. Find blogs devoted to SEO and become a loyal reader.

Blogs are a great stepping stone to learning SEO. There are many blogs devoted to this industry and you can learn an amazing amount of information just by reading them consistently. You may not get in-depth information from every blog post, but you can get seeds of information that allow you to do deeper research into specific areas.

Always read the comments section of SEO blogs. Go back over and over to read what others are adding to the conversation. Oftentimes, the best information comes from others reading those blogs.

3. Get your hands dirty and start experimenting with your own websites and blogs.

You don't have to be hired by someone else to start learning SEO with a hands-on approach. Try out different SEO strategies on your own websites and blogs and see what happens. This is a great way to approach learning SEO because you get to see how different strategies work in a very real manner.

Learning SEO is not very difficult at first, but eventually you get into the more advanced theories and strategies and there is considerable controversy over what works and what doesn't. That is where it gets a bit more difficult.

Is SEO Outsourcing a Good Idea?

You know that your website needs to be optimized if it is going to be successful, but this leads to a very important decision: do you start learning SEO and do it all yourself or is SEO outsourcing the better option?

When to Do It Yourself

You can learn the basics of SEO and start optimizing your own websites and blogs, but you will need all of the following:

  • Time
  • Dedication
  • Knowledge
  • Money

Choosing the best SEO strategies and then putting them into active practice takes time. If you don't already have at least a little knowledge about SEO, then you will spend even more time learning about different strategies so you can put them into action. This takes a high level of dedication since you will be doing SEO for the lifetime of your website.

You also need money to pay for SEO outsourcing. The best professionals with the appropriate level of education and experience will not be the cheapest.

When SEO Outsourcing Makes Sense

If you don't have any of the three things listed above, then SEO outsourcing does make sense. You can work on other aspects of your business while a professional handles the optimization. You don't have to spend the time learning SEO yourself or you can learn at a slower pace without holding the progress of your website back.

When SEO Doesn't Work

If you decide to do your own SEO and don't get the results you expected, it might be a sign that SEO outsourcing is needed. It's true that optimization tends to be a long term strategy and the best results are often found after a long period of optimizing, but you shouldn't go months and years without seeing results. At some point you have to either increase your knowledge to see where you've gone wrong or go the direction of SEO outsourcing.

Is SEO Traffic the Best Traffic?

The debate between SEO and PPC has been going on for a long time, but have you ever thought about it from the angle of traffic? There are merits to both of these online marketing strategies and most people get the best results from combining them together, but you could argue that SEO traffic is better than the traffic won over with PPC.

Think of how visitors find your website through optimization efforts. You target the same keywords they are typing into the search engines while building your reputation with the top search engines. You therefore become a natural recommendation from the search engines to those looking for information and products. You appear in the SERPs because you are considered a valuable website offering exactly what these searchers are looking for.

Now think about how your website is found through pay per click advertising. You are on the SERPs, but not as a natural recommendation and not because you have established a top ranking reputation with the search engines. You show up in a specially designated area that many people know is for paid links put up for advertising purposes.

When you take action to draw in SEO traffic you are also advertising, but many searchers don't understand how specific websites are recommended to them. They just know that the ones on the top and along the side are advertisements while the ones on the main list are in order of value. They go for those on the top of that list believing they are the best sites or most reputable sites.

SEO traffic relies upon that belief, even if it does not always hold true. If the best sites that offer the most valuable information end up on top and your website hits the top, then you get lots of clicks. You get lots of SEO traffic from people interested in exactly what you have to offer. It doesn't get any better than that.

SEO Basics Every Website Owner Should Know

Search engine optimization is a deep field with a lot of knowledge most people will never acquire. This is a complicated industry that changes a lot and which has a lot of differing opinions and projections. Yet, you only have to start with the SEO basics that everyone agrees on. If you can get that foundation of knowledge under your belt you can make better sense of the more in-depth issues that draw so much controversy and differing opinions.

So, what are the SEO basics that every website owner should know? It comes down to just a few basic SEO skills:

  • Picking the best keywords
  • Writing optimized website content
  • Starting an off-site SEO campaign to get the attention of search engines

Your first lesson in the SEO basics is that it doesn't all happen on your website. You can pick the best keywords and deck out your website with those keywords in the most effective manner, but if you aren't doing some type of off-site optimization you won't get the ranking you deserve. This means you don't get the visitors that your site really deserves.

SEO is first on this list of SEO basics for a reason. Optimization always starts with keyword research.  All SEO strategies rest on your choice of keywords. If you choose the right keywords your SEO campaign will be much stronger and will deliver the best results. Get the keywords wrong and the entire campaign can go completely wrong.

Once you get a firm grip on these SEO basics you need to learn how to use analytics to monitor the progress and results of your SEO campaigns. This is how you determine what is working and make changes to correct things that aren't working. That is when you can start experimenting with different SEO strategies and expanding your knowledge of the field.

The more you know the more effective your website will be, but it always starts with these SEO basics.

Experimenting with New SEO Tricks

As soon as you start studying search engine optimization you will start coming across new SEO tricks. Many of these tricks pop up in blogs and online forums where everyday people are discussing their personal and professional experiences with SEO. It can be incredibly difficult to determine which SEO tricks come from reputable, trustworthy sources and which could do more harm than good for your own sites.

There is always a danger that SEO will backfire and get your website listed as spam with a search engine, but the chances of something like that happening increase when you start implementing strategies that aren't proven. That is essentially what you are doing when you start experimenting with SEO tricks.

When you hear of these SEO tricks that sound intriguing, start by analyzing how they work. Apply basic logic and everything you know about SEO to determine if the trick could possibly work. Also determine the risk for it backfiring in any possible manner. Is the risk worth it?

If you do come across a trick that you think makes sense and is worth whatever risk may be involved, then it's time look for others who have put the trick into action. If you can't find anyone else, then perhaps ask for the results of the source who gave you the trick to begin with. Have they been successful with this trick? Could their success have been gained from something else or was it clearly from the trick?

When first experimenting with SEO tricks, do it on your own websites first. Never apply an unproven trick to someone else's website unless they are well aware of the experimental nature of the approach. This will give you more experience working with the trick so you know how to best apply it to someone else's website.

SEO trick's can be fun to play around with, especially if you don't know many others putting the tricks to use.

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Right now, much of this high-quality Increase Internet Traffic information is FREE, so explore the site and learn a lot about how to increase traffic to your website.


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